There's no such thing as Google SEO or SEM.
Thinking that keyword tags and meta tags have any impact on your Google ranking is so very 1990's.
Now, it's about referral clout. Google has over 78 computer science PhDs working onsite. You're not going to outsmart them.
What we do is appease the Giant. Precisely. This is what makes google happy: Google SEO: how Google's algorithm works.
If you're still operating under 1990's SEO assumptions and beliefs, you're in danger of being sold a bill of services by some impotent SEO Marketing Firm. Some of the most common beliefs most of our clients still have when walking in our doors is that "optimizing" your website is crucial. Back when Altavista, Yahoo, Excite, and Infoseek had rudamentary algorithms, yes, their primary method of evaluating your site's relevancy was "keyword density."
Now, web page optimization is the least important factor in Google and Bing's ranking methology. What your website says is not important. How many words your website has is not important. You website is not important.
What's important is what relevant websites say about your website.
There's a whole collection of myths we at Sparkah.com want to bust about Google and Bing Search Engine Rankings. My video "Google SEO Expert in NYC Explains How to Get to Page 1" annotates the most popular myths you still believe.
Using our 15 year web marketing experience, personal relationships with 3 of the Google PhD Engineers, and precision proprietary process, we can get you into page one of Google too. If you want our help, fill in http://sparkah.com/marketing.php or email sparkah@gmail.com for fastest response.
If you want a shortcut to get to page one of Google, you may have considered Google Adwords. This is why you should not use Adwords: How Google Adwords Ranking Works vs Organic Google SEO. We get our clients in Google in 3 days -- without Adwords.

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If you want to bolt on a river of traffic to your phone and website, contact us about getting you to page one of Google too.
Order Now. Call 310 598 1606
Bob Wan Kim, CEO
Sparkah Web Marketing Strategies LLC
2611 South Pacific Coast Hwy 101 #206
San Diego, CA 92007
310 598 1606
sparkah@gmail.com